According to a BBC Monitoring story brim-full of buzz-words and vague rhetoric - Digital media 'empowering users':
'As more media become increasingly available in digital formats, and traditional models of media packaging and distribution start to unravel, "the customer is king" is fast becoming the industry's new catchphrase.
Right. Do customers want DRM?
It goes on:
'Consumers are exercising more control, said Microsoft's Neil Holloway, Already in the US, 70% of personal video recorder users are skipping adverts, he noted.'
Best find a way to stop them skipping those adverts, then, hadn't we?